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Now that you have a veritable list of subscribers, the last thing you want to do is to see them disappearing as fast you had earned them. Keeping an existing list is just as important as generating new ones.
So how do we ensure that our subscribers stay loyal to us?
The first rule of thumb is to mail responsibly. To keep them abreast of the latest news on your product or service, you are free to email them your newsletters and offers.
However, keep to good information or product reviews. Mailing your list spam or irrelevant advertisements not only make you lose credibility, but also your subscribers in the shortest time possible too.
You should also include the option for your subscribers to unsubscribe from the list anytime they wish. Of course, you do not want that to happen, but providing the unsubscribe option does give them the reassurance that control is in their hands, which in turn will increase their trust and make them more likely to stay.
And as highlighted above, this means providing information or services that are of interest and high relevance to your visitors.