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Tip #9: Timing Is Everything
Emailing your subscribers during an off-day (such as Monday when they are just getting back to work), or at a time of day when they are less likely to have the time or desire to sift through emails, can seriously impact your campaigns.
Wednesday and Thursday are popular days to email because subscribers are back on schedule and into their daily routines.
You also want to keep autoresponder messages up to date and based on current events. For example, if you’ve created a complete autoresponder funnel that delivers emails automatically to new subscribers, remember to go through your delivery cycle from time to time to ensure that the content is still relevant and accurate. Recycle content, refresh material and keep it current.
Your email delivery schedule (the frequency in which you email your subscribers) is also important. Email them too often and they’ll quickly begin to overlook your emails (or opt-out entirely), but send too few and they will quickly forget all about you.
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