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Twitter is all about connecting with people, which means that you need to learn how to join a conversation. Simply introducing yourself and expecting to be welcomed with open arms is not going to work on Twitter. You need to be interesting and provide interesting content first. Therefore, if there are people talking about a topic in your niche and you would like to join the conversation, you need to start by providing a piece of interesting information to show that you can add value to the conversation.
Being Interesting: Providing Quality Content
We have already established the value of providing quality and compelling content. But the question is where do you find that content? After all, you likely don’t have time to spend hours and hours on a daily basis to scour the net and find interesting content to provide your followers. And yes, you do want to offer your followers content you haven’t created as well.
Remember, you are building a relationship with people and if all you do is send people to your own blog, people will think you are only interested in driving traffic to your site. Additionally, the problem is that it can be quite difficult to create the volumes of fresh content you would need to keep your followers interested all the time. Therefore, you can leverage other people’s content and kill a few birds with one stone.
First, you will provide value to your prospects through excellent quality. Next, you will show your followers that you are interested in providing them value and not simply in selling. Third, you will also begin to build relationships with the owners of those blogs to which you are sending traffic. You will be able to leverage these relationships later on through joint ventures and ad swaps.
So, where can you find all this content? There are a few powerful tools you can leverage to save time as these are content aggregators from all over the net. One such site is StufftoTweet.com which is a content aggregator that lists the most popular content on sites such as Mashable, Lifehacker, Digg and more. You can re-tweet content that you think your followers would find interesting.