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Traffic Source #6: Tutorial Based Learning Communities
One of the most overlooked sources of quality traffic is in "tutorialstyle" websites.
If you're involved in a niche market where instruction based training is popular and in demand, you can instantly exploit an unbelievable traffic source just by uploading quality tutorials focusing on various tasks in your market.
For example, if you are a graphic designer you could create a series of short video based tutorials that highlight the different ways of creating graphics in Photoshop, or if you are an online marketer specializing in SEO, you could create a few different tutorial style guides and videos that show people exactly how to optimize their web pages for the major search engines.
Tutorial sites are an untapped source of quality traffic, and because people are genuinely interested in learning more about your topic or market, submitting a series of tutorials that include your website URL or squeeze page address in the footer of every tutorial will quickly generate a massive amount of red hot traffic to your site!
Tutorials don't have to be complicated; in fact, you should focus your tutorials on being short and to the point.
If you aren't able to create video-based tutorials, you could outsource them to specialists in your field, or provide image based tutorials that include illustrations, graphics or diagrams relating to your topic, with written (transcript) of what is being done, step by step.
Tutorial sites aren’t the only source of untapped traffic that I want you to focus on. Consider the many other ways that you can upload valuable content and maximize your traffic, instantly.
For example, consider hiring a programmer to create a simple Wordpress plugin or template (you can also purchase full rights to existing templates) and add your site link into the footer of the template itself. As the template gets circulated throughout the countless wordpress template directories, you’ll gain valuable link juice and FREE exposure!
Plus, you can also include your template or plugin in Wordpress’s own self-hosted directory, and get a backlink from the source itself!
Traffic Source #7: Video Killed The Radio Star
Studies have shown that video sites have the power to convert as high as 30%! That’s phenomenal when you consider that standard websites typically convert at only 2-3%.
There are many ways to create compelling video presentations. You can outsource your video creation and editing for as low as about $25 per 30-second video to freelancers, or create simple video presentations yourself using Powerpoint slideshows, or even article content!
The key to successful video marketing campaigns is to incorporate relevant keywords into your videos description.
Video websites carry massive authority with the major search engines, so by including highly targeted, specific keywords into your video campaigns, you'll be able to maximize exposure, instantly.
To choose the best keywords for your video, you'll need to conduct some quick keyword research as we've discussed in an earlier segment of this guide. You're looking for a keyword phrase with fewer than 40,000 results, so your competition isn't so high that it would be impossible to rank.
Now, add your MAIN keyword into the first line of your videos description. You want to include it right in the title so the search engines see it.
I always include my keyword at least twice with every video I submit, first in the headline/title, and in the description itself. If you submit your video to a site that allows for "tags", make sure to take advantage of those and add in additional keywords that relate to your market!
You should also include your website URL at the start, and end of your video, pausing the screen for a second before shifting into your videos presentation.
And make sure that you use a call to action in EVERY video you create, so that those viewing your video are instructed to visit your website or squeeze page for more information. You need to tell your viewer what their next step should be, so make sure to use a strong call to action with every video you create.
And finally, you want to focus on building quality back-links to your videos. You can do this by direct linking (using anchor text) to your videos from feeder sites like HubPages, Squidoo, as well as your own blogs and websites, and of course, you can embed the video into your squeeze pages as well!