Ebook Sample Content Preview:
Use photos and/or URLs below the names of your testimonies.
Not only does it make your testimonials more believable (since mere text and names can be easily faked by just about anyone), the URLs make it possible for your prospects to possibly crosscheck with them.
Also, photos add a hidden message whereby you took some effort to get these people to endorse you and your product/service. So make an effort to get not only the URLs but also photos where possible.
If possible, add audio or video.
This would also add the “believability” factor to your testimonials. Also, it?s easier for your customers to relate their happy experiences from benefiting from your product or service through their own personal touch i.e. voice or video.
Present the testimonials in a nice yellow-shade box.
Light Yellow has been proven to be the ideal color for testimonials in boxes. Alternatively, you can go for “gray” shade depending on your sales copy?s color scheme.
If you have a lot of testimonials, pepper them throughout your sales copy.
You can delegate the testimonials around the your sales copy in a convenient-reading format, with the best testimonial placed right below your sub headline.
The other testimonials can be peppered in ones, twos or threes below every component or before another sub headline in the body of the sales copy.