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Making more money with your website doesn’t necessarily require making a big change or taking on some monumental task. Sometimes, all you need to do is spend a few minutes creating another opportunity for your prospects to join your list or buy something from you. Check out these seven ideas for doing exactly that…
1. Direct Visitors to You Lead Page
The idea here is to insert more of the following:
Opt-in forms on your website.
Calls to action to visit your lead pages.
In short, you want to give your visitors more opportunities to join you list. Because if people leave your site without joining your list (or buying something), there’s a good chance they’ll forget about you.
So how do you put more of these opt-in opportunities on your site? Like this:
Insert a call to action at the end or even within your blog articles. Ideally, the lead magnet you’re offering should be closely related to the particular article the visitor is reading. In other words, create multiple lead magnets so that you can embed targeted lead magnet offers within your content.
Embed opt-in forms in your blog sidebar. Be sure to let visitors know the top benefits they’ll receive if they claim your lead magnet and join your newsletter.
Place calls to action in multi-media. If you distribute podcasts and video content on your website, don’t forget to include calls to action within this content (along with a
link or opt-in form next to the multi-media so that people can take immediate action).
Test a lightbox popup. Most of us aren’t thrilled when we see popups on a website, especially if it obstructs our access to the content. However, a well-placed exit popup with an enticing offer can certainly get more people scrambling to join your list. The best way to find out if it works for you is by testing it.
2. Insert More Product Offers
Many times marketers create a new product, announce the new product over several posts on the blog, and then don’t do a whole lot of promotion after that. However, you can make more money with your website simply by inserting more product offers across your website.
Here are three ways to get more sales:
Insert product offers in your blog sidebar. You can even create a “featured product” section, where you feature a new product each week. Or you can set up a plugin that rotates several products, so that visitors see a range of offers.
Place offers on your subscriber confirmation page. At this point, you have a prospect who is interested enough in what you offer to join your newsletter. Now is a good time to put an offer in front of them. For best results, place an offer that’s directly related to the lead magnet the prospect just requested.
Put offers on webinar registration pages. Do you offer live webinars? If so, you can place an offer on the
registration page. Try something like this: “Get up to speed before the webinar by watching this video…”
3. Offer an Upsell or Cross-Sell
If you’re selling something on your website, then every order form should include an upsell or cross-sell. What’s the difference? Take a look:
A cross-sell is when you offer something related to the main purchase. This extra offer should enhance the enjoyment or benefits of the main products. The classic example here is when a fast-food clerk asks if you want fries with your burger.
No matter what you’re selling, you can do something similar to this. For example, if someone orders a dieting book from you, you can offer a cross-sell for a related item such as a low-calorie cookbook or even a meal-planning app.
An upsell is when you offer something that expands the order. The classic example at the fast food restaurant is when the clerk asks if you want to “biggy size” an order (which means you get a bigger fries and a bigger drink). You’re not adding any new products to the order, you’re just expanding what you’ve already ordered.
Again, you can do this in your business too. For example, if someone orders a video from you, you might offer the transcripts of the video as an upsell. Or if someone orders three months of coaching from you, then you might offer an additional month at a really good rate.
TIP: To really boost conversions on your upsells and cross-sells, offer a good deal. Make it clear that this discount or other special offer is only available at checkout. If someone wants to purchase the product later, they can. They’ll just need to pay full price.
Here’s the next set it and forget it way to make more money with your website…
4. Embed Offers Directly Into Blog Content
If you have a blog, then you probably put offers in your sidebar, header, footer and maybe even at the end of each article. Those are all good ideas. But be sure to embed offers directly into the content.
This doesn’t mean you need to do a hard sell within the content, although occasionally you can do that too with direct-response ads, product reviews and product comparisons. Instead, what it means is that you recommend related products directly from within the content.
For example, let’s suppose you’re writing an article about how to set up a mailing list. You can drop an affiliate link to your favorite email service provider, along with the benefits of that ESP and the reasons why you personally recommend it.
Here’s the next idea…
5. Create Easily Shareable Viral Content
Every piece of content you place on your website should have a specific goal. These goals might include creating sales, establishing you as an expert in the field, or even generating traffic.
When it comes to that last point, one of the very best sources of traffic to tap into is your existing visitor base. That’s why you’ll want to create viral content that’s easily shareable.