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Amazon FBA is a service provided by Amazon to sellers that can help them to build highly successful reseller businesses far more quickly and effectively than would otherwise be possible. Here, a company is letting Amazon take care of the heavy lifting when it comes to storage and logistics, meaning that all the brand has to do is choose the right products and market!
Of course, it’s a little more complex than all that!
But at the end of the day, what this service means is that a small entrepreneur or business is able to start selling products through the largest online store in the world, without having to invest huge amounts of money in infrastructure, stock, and staff. Now anyone can make a killing selling the next hit product, and in this ebook, you’re going to learn exactly how to get started.
Chapter 1 - An Introduction to Amazon FBA
Let’s start from the beginning: what exactly is Amazon FBA?
Essentially, FBA here stands for “Fulfilment By Amazon.” This does exactly what it says on the tin: it means that Amazon will handle your fulfilment.
With FBA, you’ll be able to outsource all of the most complicated, costly, and error-prone aspects of your business, and instead just focus on choosing products and selling them.
That’s because Amazon will handle both storage and delivery, meaning that you just need to get the products shipped directly from the supplier/wholesaler to Amazon’s warehouses (called “fulfilment centers” which sounds like some kind of self-help cult hideout).
Your product will then be listed on Amazon, and will then be fulfilled via Amazon. That means in other words, that Amazon will list your product on its storefront, and every time someone puts in an order, it will send it out to the buyer. This way, you can potentially fulfil hundreds of thousands of orders without needing to see a single product!
Of course you will pay fees, and there are particular regulations you need to abide by. But for the small business owner or entrepreneur, this is a FAR preferable scenario than having to have large amounts of inventory delivered to their home. And it opens up nearly endless opportunities. Your buyers can even benefit from Prime delivery and get their products the very next day.
Amazon Prime alone has over 95 million members in the US alone, and that’s only 59% of the user base in that country! The site owns 49% of the eCommerce market in the US too.
By having your products listed on Amazon, they become significantly more likely to succeed – especially as customers have become so used to buying on the platform with a single click.
And with Amazon handling the delivery, you’ll have just a few fees to worry about and no logistics, tracking, or other stuff that can go wrong! Your customers will be getting a service that is comparable to the very biggest and best-known brands in the world.
As long as you choose the right products, invest wisely, and know how to write a great store listing… then you can’t fail.
And you’ll learn all of that over the next chapters of this book.
Chapter 2 – Getting Started – Setting Up an Amazon Seller Account and Selling Your First Product
But before we go further, first you will need to understand how to start your business on Amazon.
You are going to need to sign up for an account so you can go ahead and start sourcing products. In this chapter, you’ll learn how to set up your Amazon FBA account and you’ll see your options.
You should create your account before you invest in any stock!
Creating Your Account
The first step is to go to:
On the page, click Start Selling:
You’ll then need to register your business details as shown below:
Follow the rest of the steps to complete your Seller account registration.
In order to get started, you will need to start creating your listings. This is relatively easy fortunately! Just sign into the homepage and then find the inventory tab. Click “Add a Product” and then “Create a New Product Listing.” You can then select the most relevant category for your product.