Ebook Sample Content Preview:
Chapter 5: Using Specific Target Audiences
Using specific target audiences is a great marketing strategy and can come in handy quite well when using an autoresponder. Using target audiences is very effective and that is why marketers have been doing for a very long time. What better way to market something can you think of than directly to a target audience.
The following chapter will go over the basics of using specific target audiences and will give you some tips that will ensure that you get the best results possible out of doing so.
Find Your Target Audience
As mentioned before, using a specific target audience is a very effective way to market. The only problem is the fact that in order to market towards a specific target audience you will first have to figure out exactly who and where that target audience is. The following are some tips that will make the process of finding and using a specific target audience much easier.
Think about What You’re Marketing
The first thing you need to do to find your target market is think about what exactly it is that you are trying to market. Once you have determined what it is it is time to think about what type of person could benefit from using this product of service. One way of doing this, if you have the budget, is to conduct surveys or focus groups. Keep in mind that choosing this option can be quite costly.
Create a Profile
Now you need to start developing a profile for what type of person potential subscribers would be. This profile should be in-depth and should contain both demographic as well as psychographic information. Demographic information would include things such as age, gender, ethnic background or even marital status. Psychographic information will include things such as interests, hobbies, and the type of personality a potential subscriber should have.
Find Your Audience
Now that you know who your target audience is it is time for you to find out where exactly they are. In the case of internet marketing and autoresponders your target audience will obviously be online. The trick is finding ways in which to get the attention of your target audience.
Do not stop researching once you have found your target audience. You need to keep in mind that the market is constantly evolving, so should you.
Chapter 6: Research What Your List Needs and Supply it
It is very important if you want to keep your list happy that you research what it is that people on your list need or want and make sure that you always keep it in supply.
The following chapter will go over the basics of supply and demand and will provide you with a few tips that will help you when it comes to keeping your list satisfied.
As mentioned earlier, your work is not done once you discover your target audience and begin to build a list for your autoresponder. You need to be continuously doing research to ensure that you are up to date with what it is that your list wants.
Supply and Demand
The market is always evolving so the content that keeps your list happy may not one day. It is important that you make sure that your list is always receiving the type of content that they desire. After all, without your list you will have nobody for your autoresponder to send messages to.
It is also very important that you are able to deliver on any type of content you promise. As demand grows you may have to hire another person on to your team because the last thing you want to do is not meet a deadline as it would likely lead to a loss of subscribers.
Supply and demand can work for you or against you, it just depends on if you know how to use it or not. As long as you make sure that you always have a supply of what is in demand you are sure to succeed. Just keep in mind that you will need to be doing constant research to stay on top of things.
Supply and demand is also important to understand when it comes to the fact that you do not want to waste your time putting together content that will not be in demand. As a marketer, your time is precious and worth a lot of money so you want to make sure that you do not waste any of it.
Making sure that you have supply where there is demand is a sure way of keeping people satisfied on your list and this will likely lead to recommendations and reviews that will lead to even more subscribers.
Chapter 7: Make Sure Support is good
Think of a place or a person that you do business with on a consistent basis. Now think about what it is that makes you continue to do business with them. It is most likely the fact that you appreciate the customer support that you receive there.
Some people are not aware of how important support is for subscribers but in all honestly, it can either make or break your business. Autoresponders can be used to make sure that customers and subscribers receive support that will keep them satisfied and coming back for more.
The following chapter will go over the importance having good support and will provide you with some tips on how to improve your support.
It would be completely pointless to worry about making a good autoresponder if you do not have a subscriber list to use it on because if support issues. As stated before, customer support is what will keep people satisfied and coming back for more. The following are some important factors that contribute to proper customer support.
Honesty and Integrity
The most important thing when it comes to proper customer support is to always remain honest and always have integrity. This will help you to build a strong relationship with your list and will give you a good reputation. As all marketers know, without a good reputation you have nothing.