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HOW EFFECTIVE SALES PAGES WORK
For those Internet marketers who have steady traffic coming to their websites but lack sales, it may be in the delivery where the problem exists. A sales page is the medium you can use to convert visitors into paying customers.
It is common for many Internet marketers to struggle at this point. They have worked hard to build up their traffic and they feel that that should be enough. The problem is, people are still too easily able to leave the website. They have not learned what is in it for them. A sales page can help you to do this.
There are several ways to use a sales page. One of the most effective methods is to develop one page for each product you are selling on your website. For example, if you have four different eBooks you are promoting, you could develop a sales page for each one. When visitors get to your website, they are able to follow links to get to the sales page of the eBook they are interested in.
You can also create sales pages that work as landing pages in that visitors will come directly to this page in order to learn more about the product or products you are offering, and hopefully, purchase them.
There are several key benefits to using sales pages:
1. They have a sales message that is usually frowned upon when used on most other forms of Internet marketing, especially in social marketing areas.
2. They present your product in a direct way. People know what the product is.
3. They aid you in letting the customer know what is in it for them. People want to know what they are getting from your product before they buy.
4. They give specific detail of what is included in the product or service that you are offering. These details will win the readers of the sales page over.
5. They ask for the sale: do not forget this part!
DOING THE WRITING?
Most people cringe at the idea of writing sales copy. Most people do not have the ability to write this type of copy without first learning how to do so. You have several options.
You can invest the time needed to learn how to write sales pages. This is highly recommended if you will be writing many of them. The good news is that there are many resources available both online and offline that can help you to learn this skill. Tutorials online are specifically helpful since they are designed to help you learn how to write sales copy for the Web in particular.
Another option you have is to hire someone to do the work for you. Professional copywriters for the Web are readily available. You will need to pay a decent amount of money for their services, but this can help to make the process a bit easier.
DOING IT JUST ONE TIME
One thing to keep in mind when you have multiple products to offer on your website is that you can create a basic template of a sales page to use and then customize it for each of the products you have. For example, the structure, the pictures, and even some of the headlines can remain the same from one product to the next. The difference is simply in the wording.
Customizing pages in this method is actually quite easy to do. With some basic copywriting skills, you will be well on your way to developing sales pages that convert traffic.
WRITING YOUR OWN
Let's assume that you have a decent understanding of what sales copy is. You understand that this is the type of content that is designed to sell the product or service you are selling. Whereas on other areas of your website you will be using a non-sales tone, this is the location where you need to sell.
There is no reason not to write your own sales copy once you understand what it is. Take some time to review quality sales pages at other websites online. You can even search some of your competitors’ websites to get an idea of what is available. The question to ask yourself: Does this page convince you to buy the product or service?
Now, learn what it takes to write the best sales pages for Internet marketing.