Bluebook 4 Network Marketing Resale Rights Ebook

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When you know why you make certain purchases, then you will know how to get others to buy from you. The biggest motivators of most purchases are our feelings.

If you are unhappy about your weight you will buy something to help you lose weight, not just because the doctor says you should. You probably do not buy candles because you need them. You get them because you like the way they make you feel, when you smell them or when you see them.

As human beings it is our nature to be happy and comfortable. People like to reduce pain and increase pleasure. We buy to find a solution to a problem, or improve the amount of pleasure in our lives. Pain is the biggest motivator of all because problems increase pain and reduce pleasure.

Here is a pure emotional example. You are at a park. You barely notice it, but out of the corner of your eye you see a snake lying in the grass. You jump, your body tenses and your heart rate jumps, all enabling you to run… but you look again at the “sna ke” and it is nothing more than a stick.

Your brain saw a snake. A snakebite causes pain. Your brain produced fear. Your body did everything it could to protect you. Now when you looked again, you saw it as a stick.

Knowing your job could disappear also causes pain. Knowing your boss is a jerk causes pain. Knowing without a job you cannot pay bills, buy groceries or take care of your family causes pain. Therefore you keep your job because it is the lesser pain.

Most people, who desire to work from home, want to reduce the pain caused by their J.O.B. or time away from family and friends. Thus the ability to work from home and make money increases pleasure.

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