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Chapter 5: Private Label Viral Marketing
Everyone knows that PLR is one of the best rights someone can have for an E-book, because it allows you do whatever you want with it (well, almost).
However, even PLR has certain restrictions such as non-transferable rights or bundling rights (just like certain resell rights).
But one of the advantages of NO RESTRICTION private label rights is the fact that you can SELL the private label rights of the book - hence you let the book go viral almost immediately!
Certain PLR resellers even include a SALES LETTER for the resellers to easily edit the contents of the sales letter.
Do you know what this means?
Reseller after reseller selling the best rights to the book all across the Internet!
This is the best way to get your affiliate links or promotions all over the Internet very quickly!
But then, what happens if the resellers EDIT the contents of the book, you may ask? Wouldn't that reduce the effectiveness of the viral effect?
Well, the solution to that is very simple... human beings are LAZY by nature. They will just cut and paste the sales letter and sell the products AS IT IS. Because it is too much work for them to redo the content, they will all sell the products most likely in the ORIGINAL FORM.
This often sells faster than master resell rights and if you embed your affiliate links or promotions carefully, it will give resellers a LOT of resistance when they try and edit your book!
Look for resellers who sell NO RESTRICTION PLR books and contribute to their package if you want to achieve the ultimate viral effect!
Chapter 6: Blog & Theme Viral Marketing
One of the other ways to create a viral marketing campaign besides using or reselling E-books is to use blogs and blog themes to market yourself.
Here is a three step process that will allow you to get lots of traffic to your website:
Approach a high traffic blogger and ask if you can be a contributor to their blog for a particular blog post or topic.
Write an EXCELLENT blog post that will get people's attention (especially on these high traffic blogs).
Leave a bio box or a link that traces back to your own site.
Now, the question you may ask is, why don't you reserve the best content for your OWN blog? Wouldn't that brand you better?
Well this is actually selfish thinking... good things must be shared, not hidden under a basket.
High traffic blogs give you more exposure!
If you have a blog that has low traffic, it will not reach out to many people but if you give your content away to others, high traffic will get you noticed and if they LIKE your blog post, they will spread the word (using 'social bookmarking' sharing) and you will get a lot of traffic to your site very quickly!
You can also design your own blog theme and give it away for free!
One thing wonderful about free blog themes is that if it is given away for free and it is used by someone's blog, a few things can happen:
They upload your blog theme and there is a backlink to YOUR site.
Those who upload your blog theme will be able to follow a link from the Wordpress Presentation Theme and you can promote yourself even from there.
People will recommend your blog theme if it looks beautiful!
You can also go to BLOG RUSH to build viral traffic for your blogs.
Chapter 7: Web 2.0 Viral Marketing
One of the newest yet oldest form of viral marketing is the usage of Email and Web 2.0 sites.
Remember the video called 'Numa Numa' who had this guy lip-syncing to a song... it was one of the MOST VIRAL VIDEOS of all time.
The owner of the site had TONS of traffic flooding into his site everyday and people everywhere WANT to imitate him and do their own parodies of the 'Numa Numa Dance' as well.
Another good example is the 'Diet Coke & Mentos' scenario.
Basically, when you have something interesting or extreme, people will tend to share it with their friends through forwarded E-mails, but in the case of Internet marketing, you can do a lot more if you play your cards right.
Facebook drives a lot of traffic as well because of the way they link applications and photos (tagging). For example, you can join an application for a game that builds empires using 'GOLD'. They offer you MORE gold when you refer your friends to that application. That is how they build their list!
You can do the same by driving traffic to your opt-in forms, landing pages or blogs and you will be able to build viral traffic very quickly!