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Chapter 1: Introduction to #Hashtags
While #hashtags are a relatively new “buzz word” over the last decade its a word that a vast majority of us use daily in our own lives. So what exactly are #hashtags? Lets take a look at the official definition of a hashtag.
nouna word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.
Lets be honest hashtags have become a part of modern culture, their place hasn't been restricted to appearing just on our social media accounts, #hashtagged phrases have been used on everything from t-shirts to mugs and cushions.
They have even found their way into general conversion with phrases such as “#sorrynotsorry!”
In terms of social media, #hashtags were first found on Twitter and slowly have found themselves used on all other social media channels. Facebook was the most recent social media site to get on board and add the # functionality.
Hashtags are great for both setting and finding the latest trends. They can be key to social media campaigns going viral.
The great thing about hashtags is that it's up to you, how you use them.
You can find the latest trends and use one of them or you can set your own.
When a user clicks on the hashtag it will bring up all the tweets, posts or images that have used that hashtag.
So now we have looked at what a hashtag is, lets move on and see how hashtags are relevant to your business!
Chapter 2: Hashtags for Your Business
Social media marketing is one of the top marketing methods for businesses right now. Which is why #hashtags should be playing a massive part in your business marketing strategy.
Capturing the latest trend or even setting your own can drive thousands of visitors to your website, products and services each and every day! What business can afford to ignore that sort of traffic?
There are various different ways of using #hashtags for your business across a number of different social media platforms.
You can use #hashtags on Twitter, Instagram, Facebook and Pinterest and they can bring great results on all these platforms.
However before you even consider using a #hashtag you really need to think about what it is that you are wanting to say.
You can't just throw any old #hashtag phrase out there, there are a few things you will want to consider to maximize the impact that your #hashtag will have.
Obviously you will want to use #hashtags that promote your offers or events, like webinars or sales. However that doesn't mean you want to go with a #hashtag as bland as #sales or #livewebinar.
One of the first things to consider is that you will want to create something unique, you will want to use #hashtags that stand out from the crowd, that are instantly recognizable and that promote what you have to offer. This might mean you have to get a little bit creative but it will be well worth it.
You could use the initials of the company in the #hashtag or perhaps some other part of your branding or marketing the choices really are endless. Just keep in mind you want your message to be clear and Unique!
The next thing you will want to consider is that what you decide to use as a hashtag should be easy to remember, remember if you have a specific #hashtag that is part of your overall marketing plan, then don't be afraid to put it on other marketing channels. Think how often you see a #hashtag that appears on the corner of your TV screen for the show you are watching, or if you buy a programme for an event you will often see the #hashtag within the pages telling you to check it out the next time you are online.
So always keep in mind what your marketing message is, then make sure your related #hashtag is clear and easy to understand and remember while also being unique enough to stand out.
Once you have you #hashtags in place remember to use the same ones across all the social media platforms that you use and then just wait for the traffic to start rolling in!