Sample Content Preview
Introduction To Facebook
As the number of users increased and the growth of Facebook boomed, so did the number of applications for Facebook. You could install apps, play games, chat and even share and upload photos to Facebook.
The business minded people began to see the potential in Facebook. They began looking into ways one can monetize or grow one’s business through the Facebook platform. Now, with over 500 million users, Facebook’s potential for businesses to grow cannot be ignored. With the recent introduction of Facebook Advertising and Facebook pages, businesses can list their own official fan pages on Facebook to connect with their customers and grow their businesses.
In the next section, you’ll look into the power of Facebook Marketing!
Chapter 2 Basics Of Facebook Marketing
Facebook marketing is literally means using Facebook to market your business, build traffic or grow your leads. It is a branch of Social Media Marketing, where marketers tap into a multitude of social media platforms such as social networking sites, video sharing sites or micro-blogging platforms to grow their business. As mentioned earlier, Facebook has a useful feature called Fan Pages where any business can list their business on one of these pages, add fans and provide content to them.
Once you have created a huge following, you can use your fan page to connect with your customers and prospects through a wide variety of functions such as posting on your “wall”, asking them questions or posting up videos, photos and content of interest to your niche.
The best thing is, whenever you post something on your Fan page wall, all the users who “liked” your Fan page will see it on their news updates.
Any actions which a fan takes on the fan page such as post on the wall will be seen by all their friends, so there is huge potential for viral marketing The fact is this… If you fail to tap into the power of Facebook marketing, you’ll potentially be leaving tons of money on the table!
Chapter 3 Building Your Online Presence Using Fan Pages So how do you grow your business using Facebook Fan Pages?
Well, the first thing you must do is sign up for a page. If you already have a Facebook profile, scroll down to the bottom of the page and select “Create A Page”.
Once you have created a page, fill in all the necessary details of your business such as contact information, maps, post up a photo of your company logo etc.
The next thing you must do is get your customers and followers onto your Facebook Fan Page. You can do so by encouraging them, whether through email or your website to join and “Like” your Facebook Fan Page.
Getting more fans
Besides asking your existing fan base or email list to join you on Facebook, another option is to advertise using Facebook’s advertising system. You can either send them to your Facebook page or send them to your website, but usually sending them to your Facebook page is the cheaper alternative.
Once you’ve got a page set up and a fan base up and running, you should focus on providing targeted, valuable content to your fans. By encouraging them to interact on your page, you create more hype on the page and they would be more likely to share it with their friends, thus getting you more followers.
Chapter 4 Getting Opt-Ins Using Facebook
Have you heard of a landing page or opt in page? Marketers online use them to get leads for their email marketing campaign. Did you know that it is possible to set up a “Facebook Landing Page” using Facebook? Search for the “Facebook land page app” and install it in your Facebook Fan Page settings.
Then, you’ll have to add in html code into your “before liking” box and “after liking” box. Basically, how a Facebook Landing Page works is you attempt to “bribe” people to “Like” your Facebook page in exchange for access to a free gift.
This free gift could be something like a free e-book or an online video course.
Combine this with your Facebook Advertising funnel, it’s like you are typically paying for leads! This can be a quick way to build your list fast and cheap with highly qualified subscribers.
A non-fan has to “like” your page to get a free gift. New fan will then get instant access to the free gift by entering his name and email (this is your code for the opt in box)
Another simpler way of getting leads fast is simply promoting your landing page on your fan wall, since the fan wall is always the most popular and has a lot of eyeballs; the potential of growing your list fast through there is very big.
Chapter 5 Viral Power
One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature. Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power. Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business rapidly. Here’s how:
Every person on Facebook is connected to his or her friends through the network. Status updates of each person such as “Liking” a page, writing on someone’s wall will be shown on that person’s news feed.
What happens is this – When you get your Facebook fans to interact with your Facebook page, whatever actions they take will be shown on their news feed as well. This in turn would appear on the news feed on all of their friends. This will spark curiosity among their friends and they would be likely to click on your Fan page to see what’s going on.
The viral magic happens when more and more people start “Liking” and interacting on your page. Your fan page could grow 10 times the speed in no time!