Ebook Sample Content Preview:
NICHES: HOT SPOTS THAT DRIVE INTERNET MARKETING
Whether you are just getting into Internet marketing or have been doing this for a while, you know that developing a niche is key to the success of your Internet marketing efforts. After all, when you are in business on the Internet, you don't necessarily have to produce a particular product first to market it. You don't even have to provide a service to market that either.
Online marketing makes it easy for anyone to get into business, whether they have experience in any specific business or not. The entire world of products and services are open to market on the Internet, as long as you know how to market using infoproducts and affiliate marketing to sell online. So, where do you start? Isn't it too overwhelming? That's where a market niche becomes an indispensable tool to help you target profitable and interesting markets that can bring attention to your website and help you be successful in your chosen Internet marketing venture.
This report will tell you how to locate hot spots in Internet marketing topics in a methodical way that anyone can follow. This will save you from implementing topics that you may be passionate about, but in reality have very little market value. It will also help you locate the most profitable areas to be in and to time them to get in when they will yield riches without too much extra effort. When you know how to pick out great hot spots for topics you will find that your Internet marketing gets quicker and easier.
WHY PASSION ISN'T ENOUGH
Many experts advise you to follow your passion and the money will follow. While this may seem like good advice, the Internet is such a vast landscape that to maximize the potential that your passion matches what people are actually searching for online you need a better plan. So, while passion is a good indication that you will be interested enough to pursue a topic longterm, it's not necessarily the only ingredient you need to succeed. You actually need to know what topics are popular and being search actively on the Internet, to start understanding how to locate a hot topic. In addition, as an Internet marketer, you want to pick a topic that is profitable, and there are ways to do that using tools like the Google Keyword Tool, which will be discussed later more indepth. And, finally, you want to know how competitive the niche is, so that you find a pool that hasn't been over-fished by bigger players.
In Internet marketing terms, what you want to find are hot spot topics that have the following characteristics:
Many people are interested in searching for this topic and they are keying in various phrases to the search engines that can be mined for traffic and profit.
High Cost-Per-Click (CPC)
Google establishes the CPC for keywords and phrases. Based on that, you can tell when one word or phrase is more profitable than another based on what advertisers are willing to pay a publisher per click of that keyword or phrase.
Since most Internet marketers know that they want a high demand or high CPC to get good niches for profit, they are usually highly competitive too. However, there are still some out there that you can find that are not as competitive and we'll show you how to locate them.
You want to also find hot spots that are of interest to affiliate or marketing advertisers. At least 20 advertisers for the hot spot shows it is good to try out.
TWO METHODS TO IDENTIFY THE HOT SPOTS There are two methods to locate the hot spots in Internet marketing topics: brainstorming them or researching them. Brainstorming is not a bad idea, but if you use it, you should also research and analyze your ideas to make sure they are viable.
Here, you want to start engaging your creativity to find hot spots that you are passionate about that might have some potential to be great niches. One way to start is to just start trying to look at things from the point of view of a consumer. What are the burning issues consumers are trying to solve? These are the things they will be searching online to resolve.
For instance, you can use your own experience to generate some potential questions consumers might have, like:
1. Have I invested my savings wisely?
2. How do I stop a foreclosure?
3. How can I lose weight quickly?
4. Do I need to be on antidepressants?
5. What area in the country has the best job prospects?
Now you begin to see that when people are faced with a question they want an answer to, they aren't going to search for the question, they will actually search for the solution! If you are the marketer, you may be thinking that they will look up weight or foreclosure problems, in actuality, they will be looking for solutions. So, they might type into a search engine:
1. Where to invest money in 2008
2. Foreclosure solutions
3. Weight loss programs
4. Medical advice on depression
5. Job markets in the United States
So, when you are brainstorming keywords or phrases, you can start with a basic question that might be being asked, but always try to find the way it might be searched to by using words like cure, solution, program, and so on.
RESEARCHING YOUR CHOSEN TOPICS
The next method uses the Google Keyword Tool, or something similar (like Overture) that can help you identify 1) other associated keywords or phrase to your niche, and 2) how hot the niche really is.
This tool will help you measure the three of the four criteria that keyword or phrase should meet to see if it is worth developing into a full-blown niche. It is located here:
https://adwords.google.com/select/KeywordToolExternal . Once you have a good idea of some potential keywords or phrases you want to research, you just go to the tool, and insert it. It will then generate a list of words or phrases, along with the advertising competition and the monthly approximate search volume for them, for the current month. To see how much the keyword is worth by CPC, you click the drop-down list which states “Show/hide columns.” Then, choose the option to show the estimated average CPC.
This will give you an idea of how competitive and how profitable the keyword or phrases you have brainstormed might be, and also how valuable to you as an Internet marketer the niche might be. Keep doing this for all the keywords or phrases, and try to find some that aren't as competitive, have a high CPC and high search volume (demand).
You can even take keyword phrases generated by the tool and plug those in to see if it comes up with different keyword phrases that are better choices. As you do this process, it will help you to define your target niche better and also give you more ideas on some niches you may start to recognize as you go along this process.
HOW HOT IS IT?
When you have some good choices, you will have a list of choices to investigate further. You still want to check to see if advertisers are interested in doing affiliate marketing offers. You will want to consider other environmental factors that might contribute to it's “hot” factor. You'll want to know how many people are talking about this topic. Is it too controversial to handle? It's not just the Google Keyword analysis that will determine whether this the “hot” topic is a good topic to develop more. You will want to see what else you can find out about this topic to determine if you want to pursue it. For instance, in terms of how many people are talking about it or whether affiliate marketers are interested in it, you will have to do a little further snooping. You can go to your affiliate bank programs, that you've already signed up as a publisher, and find out what affiliates offers are available that might match the niche. Some of these sites are www.clickbank.com or www.cj.com. After you log in, try to find what offers you might be able to put up on your web pages should you decide to target that niche. If you find very few, that this is an indication that advertisers are not that interested in this niche.
Another way to find out who is interested and how much it is being talked about, is to enter the keyword phrase into Google and see how many search results come up. If it is highly competitive, you will get too many results. If there is little interest, you will only get a few results. This will help you determine whether you have either too broad or too narrow a topic to generate the kind of interest you need to make money with it.