Info Product Empire Give Away Rights Ebook

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Ok, so by now you should have done your research, come up with a product idea, outlined what's going to be in it and produced (at least a draft) sales page. Now it's time to create the actual product...

Outsource or do it yourself?

As with the sales page, a key thing to think about is whether you're going to create the actual product yourself.

Do it yourself and you're obviously going to have to put in more effort, but there's also an advantage in that you can make the product more 'personal' to you. This is especially the case with audio and video products because whilst you COULD outsource these types of product it generally looks better if it's coming from you directly - and if you plan to market the product under your own name then outsourcing the creation of the product might not be the best thing.

If you DO decide to outsource the creation of the actual product then there are two pieces of advice I will give... Find the right person for the job

As with any project it's important that you select the right person for the job...

So - you'll want to thoroughly check out potential candidates before you hire them. How many products have they created before? Do they have any previous knowledge of the subject they're going to be writing about?

Ideally you'll want to see examples of their previous works, as well as seeing testimonials from previous clients.

Tell your outsource worker EXACTLY what you want.

One of the biggest reasons why people are often disappointed with the work they get back from their outsource worker is that they didn't actually tell the other person exactly what they wanted in the first place!

People aren't mind readers, so if you don't tell them what you're looking for then you'll probably get back something that's a little different than you were expecting.

So - if you're outsourcing the writing of an eBook, you'll want to give your freelancer chapter titles and an outline of the things you want them to discuss in each section, as well as how many words you want them to write as a minimum.

If possible, it's also a good idea to provide your freelancer with examples of other products that are similar to the one they are creating for you.

It's also an additional benefit if you choose someone who has a good knowledge of the subject area in the first place. If you're product is about gardening, then you'll receive back a much better product if the outsource worker has some experience and knowledge of gardening ©

The other crucial thing is that you agree a fixed price and deadline before they start work. It's common practice to pay half of the full amount upfront, with the remainder due once you've received the work back and you're fully happy with it.

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