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You can introduce yourself, talk about the service offered in the ad, and the benefits you provide.
In addition, using a Gig Video will definitely increase the exposure to your gig, not only on fiverr, but in the search engines as well.
After you add a video to your gig, your ads will display a play button, which encourages visitors to click on it.
In addition, you can use YouTube to promote your fiverr videos. Again, since Google owns YouTube, there's a good chance that your fiverr video will be shown on page 1 of Google for your selected keyword.
Adding video to your gigs brings more traffic to your ads. More traffic results in more sales. More sales bring you more money.