Linkedin Secrets Exposed Give Away Rights Ebook

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What about neutral ads that don’t mention you or I? These are generally read by users as I advertisements, which means they are still considered more educational than convincing. Consider the sentence: "The one simple rule to get out of debt.” Now, let’s focus it on the user by changing it to "your one simple rule to get out of debt.” What makes it unique to me? Why is this so important that I need it in particular? This is what your customers will pick up on and what will make them want to click.

Eighth, track your metrics. Linkedln provides a great tracking tool that tells you the frequency of your clicks and what markets seem to be interested, so pay attention and focus your energies where your clicks are the strongest. These metrics also reflect time, so pay attention to what days are getting the most clicks and steer your finances towards advertising on these days.

Consider that Linkedln is meant for professionals. As a result, the primary email address most people use is their work address. Now consider that whenever there is a change to someone’s Linkedln account, the notice is sent to their linked email, and most professionals are more likely to pay attention to what is in their work email during the day while they are actually at work. They will already be in the proper mindset, so focus your energies on businesses during their working hours.

Now, consider your Return On Investment (ROI). It’s nice to think that all advertising works great, but the truth of it is that only certain advertising will work with certain groups. You will need to be extremely focused in your efforts to see results, and most people just do not click on an ad unless that ad proves to be relevant to their jobs or interests.

In looking at ROI, you need to consider several factors. One is your immediate return through Linkedln. Unfortunately, this is not seen by many as an instant money maker, so your immediate return might not be too strong. Instead, you need to focus on your long term ROI and ask yourself with each posting, "how will this ad benefit my goals?”

If your goal is to market and network to build up a larger customer pool, then make your ads for services or articles that will be hosted on your landing page. In this technique, you’re selling the page more than the product, but that will in turn lend towards brand recognition which will make people consider your product before your competition.

If your goal is to drive recognition of a product, then you need to make that product clear and upfront in your ads. Most people do not appreciate being tricked by thinking they are clicking on an ad for one service when it is really another. Tell people right up front what it is and what their benefit is so that they will be more comfortable with clicking.

In advertising, you should have a multi-layered goal that ties to each of your ads. What ads are there to drive customer recognition of your brand? What ads are there solely to drive traffic? What ads help to promote your actual services? Also, even if all of these go to their own individual landing pages, that doesn’t mean that they can’t all reference the same overall company page. Make sure you have a solid message and direction for all of your clicks to follow.

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