List Building Secrets Resale Rights Ebook

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Adding Content

The main bulk of your marketing strategy is going to involve adding lots of content to your website. Each time you update your blog with a new post, you’ll be able to share that to social media and you’ll have more chance of being discovered on Google.

The true value of your content though, is to show people that you’re able to provide great value through your writing in terms of information, entertainment and advice. The idea is that this will help you to build authority and trust and eventually they’ll want to hear more from you – thus they’ll sign up to your e-mails.

You can also place calls to action right inside the body of your blog posts to get people to sign-up.

Marketing

Your marketing is now going to bring people to your squeeze page and blog. This will consist of social media marketing, SEO and other techniques like video marketing and influencer marketing. Using all these strategies, you’re going to get more and more people to visit your site and that means more and more of them will convert to subscribers for your list.

You can also use PPC in order to build your audience but you need to weigh up whether or not it’s really worth spending money to build that list. If you decide to go this route, use Facebook CPA which will only charge you for each new subscriber you gain.

Providing Value

Now you have begun building your list, it’s time to start impressing them with great value. Treat your e-mails like excellent quality articles with engaging titles and try to make sure people look forward to receiving them. Message about once a week, keep the messages relatively short and avoid marketing speak at all costs – this will help you to avoid the spam filter apart from anything else.

Selling

Finally, you can use your mailing list to start selling. To do this, you need to use similar persuasive language to a landing page and the same ‘AIDA’ structure. The difference is that it will be stretched out over multiple e-mails or across a ‘sales funnel’. This will help to build anticipation, buzz and desire for your product before you eventually close the sale.

This might sound a lot to take on board but the best way to learn is to get started. It’s not as hard as it sounds once you have your plan in motion, so set up that autoresponder and get to work! Once you begin to build momentum, you’ll find you have access to a highly committed audience that hangs on your every word. The value of this cannot be overstated, so put in the time and you will reap the rewards.

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