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A PLR product is a product that comes ready-made for you to sell and that will even usually include marketing materials, bonus ‘freebies’ and more to help you drive more sales and increase your profits.
Essentially, PLR stands for ‘Private Label Rights’. This describes a type of ‘license’ that gives the user the right to not only resell the product, but also to edit however they see fit. In your case, that means that you can buy an ebook, change the title, change the cover and add your own name as the author. From there, you can then sell the product without ever having to mention the original creator, thereby generating more profit, strengthening your brand and improving engagement with your audience.
It’s the perfect business model in many ways because you don’t need to spend lots of time or money developing your own product and yet you get all of the freedom that would normally come from having something of your own.
But how precisely do you go about making money from a PLR product? What other ways are there for you to profit from digital products that come with the rights to resell?
You might be surprised to learn that there’s even more you can do to make money from a digital product that you likely hadn’t thought of…
This free report will provide you with a ton of advice and ideas that you can use entirely for free to begin increasing your own sales and profits.
Sell Your Product
The primary way to make money from a digital product is simply to sell it. This is what most PLR product creators expect you to do and they have provided all of the means to make it as simple and easy as possible. This is why most PLR packages don’t only include the ebook or other digital product for you to sell but also come with extra materials to help drive more sales and the marketing materials you need to convince more people to buy – things like sales pages, adverts, emails and more.
This is what makes the PLR product business model such a fantastically smart one: it is a literal ‘copy and paste’ business model. And it goes even further than that too – seeing as you’ll often also have evidence that the product is already selling. That completely removes any risk because you know that the product you’re choosing at least has the potential to be a big earner. Simply take the existing product and all of its marketing and then upload it to your own server. From there, you can begin to profit.
Oh, and seeing as the product is so quick and easy to set up and start selling, there’s also nothing to stop you from selling multiple products from your site and thereby scaling your business in a big way! Just buy a few more PLR products and add those to your site as well and that way you can double, triple or quadruple your sales and profits! This would take a huge amount of time to accomplish were you trying to do the same thing with digital products you created from scratch.
Use Your Product as an Incentive
But selling PLR products is only one option. Another option is to use them as incentives to encourage people to sign up to your mailing lists.
Many creators and bloggers believe that email marketing is one of the most important ways to drive traffic to a blog and to sell products. Email gives you a particularly direct way to reach your audience that isn’t controlled by a third party (unlike Twitter or Facebook) and because your subscribers need to actively sign up, it tends to also be a very ‘targeted’ audience, meaning that they’re people who will be likely to be interested in your products and want to buy from you. There’s also the opportunity to use longer-form marketing here and to gradually build a relationship/build interest in a product – something that is hard to do with social media seeing as you have no assurance that people will see all your posts on Facebook or Twitter.