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Now, we have come to an interesting part of writing your sales letter where the champs love to express themselves and the chumps wish there was no such thing as writing a sales letter.
I once heard the speaker at a Network Marketing seminar say, “Talk with personality”. When you compose your sales letter, write with personality. Don’t write a stiff sales letter! Not only will it be boring, your prospects would not likely buy from you – unless they have got no personality, too.
Birds of a feather flock together. If you are fun and easy-going person, express yourself in such a manner in your sales letter. Be friendly and approachable. If you are serious person, you write in a serious manner (but not too serious, it might just sell people away from your web page, and it is cheaper that way).
Remember that attract people of the same kind. If you have to take a personality test on the Internet, please do. It will be worth your time!
Write casually. You may be in business but the key here is to write an informal letter. Address your prospects with “Dear Friend” and not “Dear Sir”.
Be personal and find how you can relate yourself to your prospects. If you are a break dance enthusiast, you can relate to your prospects your first six months of snapping every bone in your body before getting the power moves down.