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It’s a brave new Internet world, and search engine optimization changes almost daily.
In order to stay on top of the search rankings, you have to be prepared to adapt to the changes, employ new technology, find new tactics, and grow with the trends.
The days of “if it’s not broke,don’t fix it” no longer apply.
The fact is that when you look at a website now days, you have to evaluate it with the mindset that everything is broken, that it isn’t working, and apply new ideas to serve your customers better.
In this course, I’ll discuss some of these new trends, as well as glossing over trends that still work, for the moment.
This is only a brief guide in the world of search engine optimization.
These strategies will change.
The best tool for 2017 and beyond isn’t hiring IT gurus or tech professionals, it’s not some random website that promises results, is your mindset.
If you are willing to innovate, and continue to innovatyou will get the best results.
Those who take SEO tips at their face value will be left hopelessly behind the pack, always employing strategies after they’ve become outdated.
So, as you read over these strategies and tactics, refrain from the mindset of “I need to try that,” and instead ask yourself repeatedly, “How can I take this idea and make it better?”
Think about how much the world has changed to this point, from having the right URL to having the right keywords to using long-tail keyword loaded headlines.
The transition from static pages to blogs. The explosion of the Internet from AOL to cellphone apps. The Internet is still very much an infant, and as it grows quickly, many things will continue to change.
The idea that anything is stable in the current market is fiction.
Jumping right into it, we need to have a thorough look over your website from the perspective of anybody but, well… you.
For starters, pretend that you are a user or visitor of your site…
• What does the navigation look like?
• Would you want to stay on this page?
• Is there plenty of meaningful information linked that wets your appetite for information? Or are you simply looking at another business page?
If there isn’t anything of high value to your customers, then they aren’t going to stick around, and they aren’t likely to convert.
• If your site is a product page, do you have a short, useful blurb about each product paired with a picture?
• Is it easy to understand how to order products?
• Does it look like Amazon, or like Bob’s Bicycles?
Everything should be super easy. A four-year-old should be able to navigate your website on a touch screen. There shouldn’t be anything that is even slightly confusing. If there is, make a note of it.
• What kind of behind the scenes site architecture are you using?
• Are your pages well laid out and structured properly, or are individual pages buried in folder after folder?
If you are still using frames, just don’t.
Try to minimize the pagecount and content. Makeevery page look roughly the same so as not to disorient the reader.
Make your site architecture easy for spiders to navigate. This might be something to discuss with the IT guy rather than tackling yourself.