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Since the introduction of the Internet to the public in 1994, our world has moved online. This has quickly been followed by money.
Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.
The traffic that you bring to your website is crucial because it helps you increase your rankings on the various search engines, which is how potential customers can find your company.
It also helps you to gain expertise in your industry, which allows you to establish your influence on a particular topic, giving you the ability to earn money.
Unfortunately bringing more traffic to your site these days can be a challenge. With millions of competing websites, it can be difficult for potential customers to find your site.
In fact, NetCraft, an Internet service company located in Bath, England, recently announced that there are now over one billion websites on the Internet. With so many websites competing for the same customers, the question becomes what steps you can take to effectively capture the attention of consumers and increase the traffic to your site?
The good news is that the multitude of consumers that search the Internet daily are funneled through the rather narrow search engines to the various websites on the Internet.
This leaves the market far from becoming saturated regarding the division of resources. Therefore, there are still plenty of ways that you can effectively market your website to attract more people to your site successfully.
The bad news, most of the techniques that are being used today aren't entirely understood by a majority of the population, leaving them unable to fully capture the benefits they can bring and forcing them to hire specialized marketing firms that increase their operational costs.
The five powerful techniques outlined in this guide are geared toward a single purpose; helping you drive more traffic to your website. These methods that you will learn are easier than you might have thought initially and will bring you results within a week.
As long as you follow the concepts outlined in the guide, you will start to see a marked increase in the number of visitors to your website.
Chapter 1: Content Creation, SEO and Leveraging Analytics
According to Internet Live Stats, Google now processes over 40,000 search queries every second, which translates to more than 3.5 billion searches every day and 1.2 trillion searches every year, worldwide.
Add to these numbers the number of interactions with social media and mobile applications and ranking higher on the Internet can be downright overwhelming.
The good news is that search engines remain the dominant resource for people to find and cultivate information on the web.
This makes focusing your efforts on organic searches the best way for companies to realize enormous dividends for their websites and blogs.
Whether you’re new to SEO or looking for the most effective strategies to dominate Google, having a basic understanding of search engine optimization techniques along with knowledge of the latest algorithm changes will put you ahead of a majority of those trying to optimize their websites.
The first thing that you need to learn about driving traffic to your website is that all your efforts start from your own backyard. The first rule to building an excellent foundation for website traffic is remarkable content. Being a small business owner, you need to appreciate the immense array of new media tools that you have at your disposal.
The first rule that you need to follow is to diversify your content among as many different media formats as possible. This includes textural, audio, audio-visual, etc. Every business, no matter what they sell, requires a specific set of skills to survive, and ultimately succeed.
Unfortunately, many people shrug off these skills as everyday occurrences, which leads to those more willing to acknowledge their gifts receiving more attention, publicity, and more business through higher web traffic.
To provide the best content to consumers, you need to take the time to isolate your specific skills; those that qualify you to succeed in your chosen profession.
Most small business websites that thrive, do so because they aren't merely filled with business jargon, but because they are relatable and able to communicate the qualities of a great business through articles, anecdotes, etc. This is the kind of content that the general public can relate to and learn from.
So, in addition to the usual content, you need to make sure that you have a blog on your website that can serve as an educational and exciting target for the perusal of consumers.