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Day Seven – Press Releases
Press releases are another overlooked but very powerful traffic tool.
A PR release works a lot like a syndicated article, but the distribution channels may be different. PR releases tend to rank well in Google. They are also frequently picked up as content sources for RSS feeds.
Writing Your Press Release
Writing a press release is different from writing an article.
Your focus is on announcing your business, its objectives and the benefits you provide to consumers. You’ll want to pay extra attention to grammar, spelling and punctuation.
The standards for press releases are stricter than in other environments. Your copy should be short: about 300-400 words and written in a clear, professional and journalistic style.
If you need assistance, considering hiring someone to write the release for you. You might also want to contact the editorial department of the site you’re submitting to because they’ll often help you edit your release until it meets their standards.
Some PR sites will do this for free, but most charge a small fee for the service. This shouldn’t dissuade you, though. Any time you pay for editing, you’ll get a release which qualifies for distribution to major portals such as Yahoo! News.
- File Size:130 KB
- License: Resell Rights
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