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The field of web design is always changing. As technology improves so we can load our web pages even faster, as users become even savvier, and as features become even more robust, the scope of web design continues to change. Gone are the days of looping MIDI files, and people sitting on your site for more than a few seconds to wait for it to load.
Follow the industry blogs online. Subscribe to industry related magazines. Strive to constantly stay informed of what's going on in your industry. If there's something you don't understand, commit to taking the time to learn more about it. At the very least, you need to know how these changes impact your business and its practices. If something in particular will affect your clients, make sure you understand it well enough to inform them of it.
Think outside your normal software box. If you've gotten used to using a particular version of a program, check and see if there is a new version available. It may mean taking some time to learn how to use the new one, but most of the time, the additional features offer flexibility and time savings compared to the previous versions.
Don't limit yourself to one software provider. Adobe® is the industry "standard" for most web design projects, but they are not the only one in the game. Though Adobe may work for one project, it may not be the best suited for another. Staying up to date with software options and learning them will allow you to be able to choose what works best for you and your client on a project-by-project basis.
Watch what others are doing and learn from them
Just like you should be following the top industry blogs, look for the top web designers in the industries. Whether freelance or agency, watch what the most successful people are doing, and emulate them. You don't have to copy them (in fact, don't because that opens up a world of copyright infringement legal trouble among other things) but you can watch what they're doing and adapt it to your business to improve yours.