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E-zine publishing is one of the most lucrative Internet Marketing models on the Internet today!
There are billions of dollars transacted online yearly. As a matter of fact, the Internet population is expanding at such an alarming rate, more and more businesses are considering a migration towards the online world (and abandoning their offline counterparts at the same time).
But the main question is how much of that share do you want out of it? How big (or small) of the pie do you want to claim as your very own?
Part of the struggles of the 21st century is to find a business model that is not only scalable (that means you don’t have to work harder for the same amount of profits) but at the same time easy to setup and low-risk. Brick and mortar businesses have very high overheads and not to mention physical restrictions as well – it is no wonder why people are turning towards the Internet.
Part of the joys of starting an Internet business is the fact that you can operate it at home. You don’t have to get stuck in rush-hour traffic, squeeze your way through a congested train or run after a bus. You can do everything from the comfort of your home, in your pajamas, with toast, eggs and coffee next to your computer at 11am in the morning.
It is true that making money online is one of the most lucrative markets people are getting into.
The best thing is, you don’t have to worry about customers paying you late (cash and credit card business), collection problems (the 3rd party merchant accounts will bank the money into your bank account), and piling up on stock and inventory
Why Start An E-zine? 5
(all the products are in digital format). This is truly an online utopia at our fingertips.
But, even among Internet businesses, there are many challenges as well. So, why E-zines?
A Super Hot Marketing Method
Why E-zines and not other methods? There are tons of methods of making money online like AdSense publishing, playing the AdWords game, affiliate marketing and many others, but E-zine publishing is one of the most lucrative methods online.
Take for example E-zine advertising:
Advertising on email E-zines, is becoming one of the most popular forms of online marketing. Many experts are making lots of money selling ad space on their E-zines while at the same time buying ad space on other E-zine ads as well.
The cost of buying ad space on E-zines is also much cheaper compared to Google AdWords (result may vary depending on the targeted keyword and the market).
Did you know that ads are never removed because people tend to send out archived E-zine issues every now and then with your ads stuck to them? E-zine ads have a very long life span compared to e-mail marketing which is one time only.
You can also transfer an E-zine easily. Many of the E-zine publishers encourage their subscribers to pass around the E-zine to their friends, business associates, subscribers and mailing list for viral marketing effect. One guy even told this E-zine publisher for network marketing tips whether he can pass his E-zine to ALL his downlines (can you imagine the joy on the face of the E-zine publisher?)
E-zines are also HIGHLY targeted. The subscribers there are generally more responsive to your product.
Plus the fact that you can place ads on E-zines for free sometimes because many E-zine publishers are willing to offer free ad space because they want to beef up their E-zines with pages!
Basically, E-zine publishing offers many angles of marketing and income and many other Internet marketing models don’t have.
Low-Cost, High-Profit Can you imagine the infrastructure needed for setting up your own publishing house the conventional way? It is common knowledge that a brick and mortar business is full of risks and costs a lot of time and money to setup. You need to have lots of paid-staff like editors, news reporters and even the cleaning ladies!
As an E-zine publisher, you gain the benefits of a conventional newsletter publisher enjoys without worrying about paper at all! You can easily and conveniently spread your marketing influence and expertise to all your subscribers even if you are just an ordinary individual. Basically, you’re the boss!
You do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. So what could be better?