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30 Ways To Market Using Social Media
It seems like every few years, a new social network emerges from the woodwork and becomes popular. All too frequently, businesses and marketers shrug off social media as a means for traffic and lead generation. This is a huge mistake.
You see, social media has been around for ages, and with the rising popularity of technology, ease of use, and high speed connections – it's only here to stay for the long haul.
What this means is that you need to start taking action and marketing your brand, business, or products on the various social media platforms. You may not see the benefits or value in investing the time and efforts towards establishing yourself on any social networking site, and that's completely fine.
But by the end of this course, I hope to change your mind and get you excited to take action towards social marketing as a whole.
Without spending another minute of your time talking, let's just jump right into the 30 different ways that you can market your brand, business, products, or anything else, entirely using social media.
Ways To Market On Facebook
In this section we're going to look over and briefly explain just a few of the different ways that you can market your brand, business, or anything else on Facebook.
Create A Facebook “Page” For Your Business, Brand, Or Product
Facebook expanded years back to allow users to create what's known as a “Page” and it hosts all of the pertinent information about your brand, business, or anything else that you page is centered around. User's can like your page, and then they will see updates from you about anything you post. This is not only easy to do, it's also one of the best ways to market on Facebook as a whole.
Join Groups That Are Relevant To Your Niche Or Brand
Groups are an extremely powerful marketing and community tool that you can utilize in so many ways. Essentially, groups exist for any sort of topic you can think of. These groups may be public or private. What's neat about the group feature is that user's will receive notifications for every post, which means you can get guaranteed traffic if you contribute valuable content and posts.
Use Facebook Ads To Remarket To Prospects
Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show product ads to Facebook users who left the website before purchasing a ticket.
Remarketing can be a very effective strategy because people rarely buy the first time they hear of a product or see an offer. This is especially true for big-ticket items like conferences and conventions.
Curate And Cross Post Content From Anywhere
This is almost a no brainer, but it needs to be mentioned. If you're a blogger, write articles, sell information products, or anything else, this is valuable to you. You should cross post anything you create on the web, on your Facebook page, or even in groups as well. Make sure that you don't post the entirety of an article or blog post, but rather summarize it or share a teaser, and then link to the full post at the end.
Run Paid (And Targeted) Advertisements On Facebook To Reach New People
When you consider how gigantic the audience is on Facebook, you realize that the advertising potential is also huge. You can laser target different niches and users depending keywords, interests, behaviors they've taken, and so much more. Better yet, there's countless courses out there that will teach you how to get clicks (and sales) from Facebook for pennies each. Though we mentioned re-targeting user's before, there's enormous potential to target completely new user's as well. You can use ads to gain leads for your list, sales for products, or likes for your page.
As you can see, just from these few strategies revealed, Facebook is an extremely powerful tool for creating traffic to any website or page. You should always make it a point to share valuable content, and put your own twist on the methods you practice.
Ways To Market On Twitter
Twitter has been around for a while now and it's definitely not going anywhere. What's neat about Twitter is that it tends to have a very dedicated user base which check their timeline regularly. Furthermore, people will always see your tweets, meaning that your posts don't get hidden, unliked Facebook's algorithms. You can easily drive tons of FREE highly targeted traffic using Twitter for any niche or business, and to prove it, here's just a few methods for marketing on the platform.
Reply To Other Users And Answer Questions
Search for tweets that contain keywords related to your business or products and if they're questions or anything – reply to them. This is your opportunity to not only make connections with others, but also to drive traffic and even get conversions too.
Follow Active Accounts That Follow Other “Authority” Users In Your Niche
This is somewhat of a grey-hat tactic, but as long as you don't go overboard with it, there's truly no harm done. What you want to do is find the major players in your niche or market, and then view their followers and people that interact with their tweets. Go ahead and follow those accounts, or even interact with them. This is an excellent way to gain new followers and easy free traffic. There's even software that can automate this kind of stuff for you.
Use Hashtags To Attract Relevant Users That Are In Your Niche Or Market Tons of people are searching for hashtags on Twitter to interact with or create conversation with. Not only that, but Twitter displays the trending hashtags and topics all throughout the day, for different regions. You can use this to your advantage by discussing popular trending topics to drive in traffic and spawn engagements and discussions.
Run A Contest Or Poll To Encourage Users To Take An Action of Some Sort An integrated feature on Twitter allows you to create polls and even contests through other 3rd party websites. This is an excellent way to generate tons of engagement, conversions, and traffic for anything you want.
Ask Questions And Encourage New Conversations
As always, another excellent method for gaining traffic and creating a buzz is to ask questions on Twitter. This could be by asking other users (via search or hashtags) different questions. Or by asking your followers a question and getting them to retweet with their answer. There's all kinds of potential with this approach.
Ways To Market On YouTube
At this point, there's really no excuse for you to not be utilizing YouTube in your business, especially with how easy it's become to create awesome videos. With that said, if you're still thinking of a way to implement YouTube into your business and your marketing strategy, this is for you.
The following are just a few ways you can take advantage of the massive authority and ever-growing pool of traffic on YouTube.
Create Simple Or Complex Videos, Upload, And Optimize Them For Rankings There's so many services (free and paid) to create videos for any purpose. Whether it's a simple text and slide based video, or a complex animated video – it doesn't matter. Upload your content via videos and start creating. Optimize them for different keywords, tags, titles, and add a nice description with a link to your website or other offer. It's really that simple, just rinse and repeat.