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Mistake #3 – Sticking With MMO Products
MMO, or Make Money Online, is one of the most financially lucrative markets there is, but it’s a mistake to concentrate solely on that one market. Did you know that even the biggest internet marketing (I.M.) gurus have diversified into other markets?
That’s because any niche, no matter how lucrative, has a maximum income cap that you can reach. Eventually, you could reach virtually the entire market, and your income will suffer because you have nothing new to sell to them and no way to add new value.
Sure, this is an extreme example. The fact is, no market has an absolute cap, because new customers are being born and growing up all the time. But think about it. Once you’ve hit a plateau, your income stagnates.
But if you diversify, if you branch out into other markets, you’ll always have fresh products to promote. You’ll always have new value to add. You’ll always be able to make money because you’re not pigeonholed into one specific market.
I know it may be tempting to start with the MMO niche because it can be extremely lucrative and you’re learning a lot about it yourself, but unless you can help someone in that niche because you are an expert yourself, you’re better off trying a niche where you have more to add.