"Must Know" Copywriting Secrets that Guarantee Success
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this... what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive Buyer
This is the kind of guy with "places to go and people to see" and not a whole lot of time to do it in. Typically, he'll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.
2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They'll read everything... including the fine print.
It stands to reason that successful copy will address the needs of both buyers... regardless of length. Let's look at what you need to do to reach both buyers.
How to reach....
The Impulsive Buyer
1. Use attention getting headlines and sub headlines.
2. Capitalize of graphics that enhance your message... Photos
Varying fonts and font sizes
Use Bold Headlines
Highlight with shaded areas or bullets
The Analytic Buyer
1. Use the headlines, sub headlines, and graphics for the impulsive buyer as guides. Add the detailed information the analytic buyer needs under the proper heading, and you've got a winning marketing piece that is guaranteed to be successful Inside knowledge of how your potential buyers react is the key to getting their attention... and extra income. The fact that the needs of the impulsive buyer and the analytical buyer overlaps is a bonus for you, the copywriter!
A Novice Guide to Become an Effective
If there is one role to be filled in the Internet which matters most to a website, it is none other than content writers. Of course we could not ignore the fact that web designers and programmers are also important in giving a good website. However, it is the content that matters to the audience.
Contents are the traffic producers of a website. In this age of information technology, almost everyone needs to get some information. Likewise, it is always a must to hire content writers to fill in the page of a website. The website might have a good design. It might also be interactive, however without something to read on it, the website is as good as nothing.
Being a content writer does not only entails that one knows how to write. It also means that one knows how to keep in touch with millions of audience worldwide. Here are some good tips for an emerging content writer who wants to pursue his profession in Internet writing
1. Write Clearly and Direct to the Point
If a content writer would consider the millions of audience who will be reading his articles, the important goal for him is to communicate to his audience in simple and understandable words. Some audience are not native English speakers, likewise, local slangs should be avoided. Standard English must be the language to be adopted for content writers
While some writers have the habit of writing long paragraphs just like a treatise, in content writing, this is one of the pitfalls the article would not be read by the audience. The audience does not care about explaining further just like in a term paper. They need to know the facts directly. Writing straight to the point is a must for content writers.
2. Know The Purpose of Writing
One mistake most content writers have in content writing is the inability for them to stick on the bread and butter of the content. The basic rule of content writing is to know the purpose of what a content writer needs to write. The ideas must be centered on that purpose. Some content writers are take so much time in the fancies to the extent that a reader will be detoured on the its purpose. If one would like to sell a product, a content writer must write something that would make it sell a product. If promoting an event is necessary, a content writer must write something interesting to the audience that can help promote an event.
3. Style of Writing
One of the most important aspects of a content writer is his style of writing his piece. Some writers are just contented enough to write anything about the subject matter to the extent that coherence and transitions are ignored. While content writers might have different style of writing, it must always take into consideration the organization of the written piece. In this way, the audience can better understand if the written piece has the form and the substance.
Most of the content writers in the Internet are writing in a conversational tone. Indeed, this is very helpful to readers. However, personal clichés and expressions must be avoided by the content writers. In this way, the written piece can be understood universally. Perhaps, these three guides will help a content writer in his profession of pursuing his writing career in the internet. But the most important thing a content writer must possess is his passion. It is passion that drives him to do his thing. One's creativity is crafted because of the passion for the thing. Likewise, it is a must for writer to have be passionate in his writing endeavor.
Basic Web Copywriting Checklist
Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.
Sadly, many webmasters neglect the art of web copywriting.
Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting.
1 - Your Headline
Does your headline grab the readers' attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers' attention, or they will move on. That is why your headline is so important.
2 - Your Introductory Copy
Do the first few paragraphs of your sales copy reinforce the headline, and convince readers to continue reading?
3 – Benefits
Does your sales copy sell the features or the benefits of your product or service? For example, does your site try to convince your readers that your vitamin C product is the best, or does your site try to convince your readers that your vitamin C product will give them the most health benefits?
4 - Call to Action
Do your sales copy clearly and compellingly tell your customer what action they should take after reading your website? (usually the desired action will be to buy your product)
5 – Assurances
Your prospects will only buy if they feel comfortable doing so. There are several things you can do to make them feel more comfortable buying from you, such as:
A: Displaying your picture
B: Displaying your contact data
C: A membership with the Better Business Bureau, etc
D: A Guarantee
E: A secure server logo
These 5 points are only a few of the most important parts of web copywriting. If you want to convert as many of your visitors as possible, study the art of copywriting and learn how to become a master copywriter!