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Chapter 8: Ensuring Viral Marketing for Your Business
When you achieve popularity through viral marketing, there is nothing else that you would want. You reach the stage of nirvana, where people are pushing your business of their own voluntary will.
Ensuring Viral Marketing for Your Business
Viral marketing is something that almost all Internet marketers hanker for. This is when people begin recommending their products to their friends. Now, think about it - even if you don't want to buy a particular product, wouldn't you give it a more serious consideration if a friend raved to you about it? This is what happens when you virally market your product. You get people to speak about your products and that increases its prospects manifold.
So, what are the ways in which you can ensure that? The truth is that if you use all of the methods mentioned in this book, you can get an amazing degree of viral marketing, whether it is article marketing or blogging or video marketing or social networking or any other method. You are becoming popular and bowling people over by the quality and freshness of your product. Naturally, those people are going to speak to other people about your product and it is going to become popular.
Somewhere before in this eBook we mentioned how important it is to retain your past clients. One of the reasons why you should do it is because they become your viral marketing mouthpiece. These are the people who have liked your product or service and these are the people who will want to give something back to you because you have pleased them with your business. They will not mind recommending you to their friends and associates and because of the open nature of the Internet, when they comment positively about you on a blog or forum or a social networking site, many other people are going to read it and they will want to check out your stuff too.
If you are active on these sites yourself, you could use these reviews to your advantage. These could be great testimonials for your sales pages and probably they could also be used as quotes in the press releases you write.
Big businesses have no dearth of such positive comments. Even though they do get their share of flak, they know how to highlight their positives and correct their negatives. Since no one and nothing is perfect, this is the way you can move toward achieving that big success you are aiming for.
Chapter 9: Gaining Omnipresence through PPC Advertising
Apart from helping you make good money, PPC advertising can help you achieve huge visibility on the Internet and bring in a lot of profit. Most online businesses that have achieved success have done it through PPC.
Gaining Omnipresence through PPC Advertising
Very simply described, PPC advertising is when you put up an advertisement of your website somewhere on the Internet and then pay the host according to the number of clicks you get. PPC stands for Pay Per Click, if you haven't figured it out already.
So, who helps you with PPC? That is the best part actually - the very search engines that rank your websites, something that influences your websites' popularities to such a great extent, can help you with PPC. Through PPC, they ensure that your website is always displayed on a search engine result page when someone searches with a keyword that pertains to your website. All search engines, including Google, MSN and Yahoo! have this provision.
Have you checked out any Google results lately? If you haven't, go ahead and do that now. Type in any keyword that you are looking on information for, like 'adventure vacations in Bali', for example. You will see a lot of results, but look attentively at the results on top and on the right side of the page. These are the paid results. Or, you could call them the PPC results.
These results aren't displayed because these websites rank well. They are displayed just because the webmasters will pay Google according to the number of clicks that visitors will make on these websites.
The other results are known as organic results. These are results that appear because of the optimization, such as keyword optimization, that has been done on their pages.
There is understandably a lot of consternation about using PPC in this manner. But it really helps. If you are just starting out with your expansion, you won't mind the extra money you pay to get your results listed here. In return, you are getting traffic. Because of this traffic, your website will begin ranking organically as well and that's when you stop this kind of PPC.
PPC is also present in emails. Check your inbox now and open any mail. You will see some advertisements on the page. These are PPC advertisements. The concept works the same way as with the search engine results.
And who can ignore the guru of all, Google AdWords? This service allows people to buy such ad spaces on websites all over the Internet. Wherever you see Google Ads, note that they are paid ads.
The thing that you have to remember is that PPC is everywhere, and it can take you everywhere. When you are looking for vigorous expansion, you simply have to use this.
Chapter 10: Making Sure You Last on the Internet
Durability is one of the most important things when you are using the Internet as your business arena.
Making Sure You Last on the Internet
As time passes, you will try to diversify and go on to things that seem better to you. At that time, your existing policies might dwindle. You might not work on your existing strategies anymore. Resultantly, the business already in your hand might start taking a setback. But this is exactly what we spoke about earlier - you don't have to let this happen. Even as you are planning new things, you have to make sure your current things last.
Your visibility helps. If you have made yourself popular already, you can be sure of a long run for yourself. If you keep the links active still, you will be in demand.
But you have to make sure you keep updating stuff too. Don't just vanish from your blogs or from the article directories or from the social networking scene. Keep posting content there. Keep replying to comments.