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A great meter for how well you’re doing with composing interesting blog content and generating traffic to your blog is the science of measuring blog analytics. Analytics are reports, generated by programs such as Google Analytics or Stat Tracker, that give a blog owner a concrete glimpse into the way in which their blog is being utilized by their readership. These reports can measure your blog’s growth over a specified period of time, track which sites most frequently refer readers to your blog, determine the most popular types of content you are producing, and much more.
Basic analytics reports track unique visitors, page views, bounce rate, time spent on your blog site and several other valuable pieces of information. Below is a breakdown of the basic types of analytics reports available, and how they can help you understand both your blog itself, and the readers who pass through it, a little better.
Understanding Analytics Report Terms
Unique Visitors. A report of unique visitors shows you how many unique, individual visitors pass through your blog. If your blog was a busy coffee shop, this report would reveal how many individual customers visited your store, not how many customers came back twice in one day for a refill.
Page Views. Page view reports show the number of times your blog has been viewed over a specific period of time. This number includes new visitors and returning readers alike.
Visits. The visits report indicates every time that every reader has been to your blog’s website. This includes the new reader who found your blog on a message board and the three separate times a reader came back to your blog to refer to a single post.
Bounce Rate. Your blog’s bounce rate refers to how many readers begin on your blog page and then click off to a different website, versus how many readers begin on one blog post and continue clicking on pages within your own site. A low bounce rate indicates that people enjoy your content and are sticking around to read several posts when they visit.
Time Spent on Site. The details of this report are simple - this statistic shows how much time people are spending on your blog website when they visit.